Latest Newsletter:

How to Run a business Update March 25 2025

 

How to run a business 

 

Last month I wrote an article on running a restaurant and as I was writing it, I realized, with a few specific differences, running a successful business is just as easy, or for many, just as hard as the very difficult restaurant business.

Actually it can be maddening to start a business and probably as it should be. For if it was easy, the things that make it hard are the seeds of giving good service and/or providing a good product.

An entrepreneur that starts a business will find out soon enough whether he or she is doing it correctly by how many “votes” they get in the process.

Votes in the business world are dollars. Put in simple terms, although business startups need time to get the word out and attract customers, eventually, given enough time, the votes (dollars) should start trickling in. Either that or what you are offering is not very much in demand.

The longer you operate, the more dollars (votes) should come rolling in. If you are doing it right that is.

I once had lunch with a business mentor that had been in the business of mentoring for many years. He made the comment he was having a hard time monetizing his service.

To me, that meant he had a hard time making enough money at doing what he was doing. In business terms, he had a hard time getting enough votes.

People vote with their dollars. Offer something they want and they’ll cast their votes your way and fill your coffers. 

Take APPLE for example. Apple gets billions of votes every year because people love what they offer in the form of their phones and their ancillary businesses like the APP STORE.

If a new business is opened and the dollars don’t eventually start flowing in meaningful amounts, it either means the public doesn’t need or want whatever it is you are offering or in the way that you are offering it.

In the restaurant business, it might mean they don’t like your food or your service. If it’s a clothing boutique, maybe they don’t like the clothes you’re selling, or maybe your prices are too high.

It could be a number of things that are causing you not to get votes (make money). The bottom line is the public, much like a disliked politician would lose due to lack of votes, are not casting enough votes in your direction.

I can’t tell you how many people I talk to year after year that couldn’t make a business work.

Like my previous article mentioned: nine out of ten new businesses end up in the trash heap. And unfortunately, may do significant financial damage to the entrepreneurs in the process.

The failures are not tied to any one type of business, although the restaurant business seems to be the top dog in business flop overs along with web based businesses. Web based businesses have many home based platforms which are started on an idea and a whim with often little capital, which may be why the numbers are so high for web business failures. As for the high number of restaurant failures, as anyone that has run one will tell you, it’s a darn hard business both in hours and profit margins as well as the inherent mechanisms of offering a perishable item. 

In conclusion, starting a successful business can be very rewarding both financially and personally if you come up with the right recipe both in your offering and how you offer it.

There are many things you will have to address and navigate in the process of starting a new business and I won’t list them all here due to space constraints, but plan on working an ungodly number of hours to both start up and run your new business.
 

You can forget about sleeping in and better plan on long days and even longer nights. Most successful business owners will tell you they never worked harder nor longer.  It’s just the way of it.

Those that refuse to put in the long hours are probably the nine out of the ten that fail because they went back to bed.

All kidding aside, it’s damn hard to open a new business. So make a solid plan, perhaps get a mentor, listen to advice and research, research, research.

It’s not easy but it’s worth it if you do it right.

 

“Watching the markets so you don’t have to”    

(end)    

(As mentioned please use the below disclaimer exactly) THANKS   (Regulations)    

This article expresses the opinion of Marc Cuniberti and is not meant as investment advice, or a recommendation to buy or sell any securities, nor represents the opinion of any bank, investment firm or RIA, nor this media outlet, its staff, members or underwriters. Mr. Cuniberti holds a B.A. in Economics with honors, 1979, and California Insurance License #0L34249 His insurance agency is BAP INC. insurance services.  Email: news@moneymanagementradio.com

 

 

Eye and dental coverage here !

 

https://myplan.ameritas.com/id/010X1426

 

Copy and Paste into browser if link is inactive 


 

Welcome

What we do:

Marc is an experienced economic professional. For financial services click here: https://www.vantageauburn.com/marc-s-services

Moneymanagementradio.com offers contact information to speak with Marc one on one and learn about what we offer so keep reading!

Marc Cuniberti, award winning host of Money Matters and Money Management Radio, welcomes you to his updated website. Money Matters articles grace the pages of many newspapers and financial media. On this website, you can download any of his radio shows by subscribing on any website page. Sign up for his newsletter or learn about his opinions about the economic world around you by clicking around the site. Of course, the radio shows are the main reason the site is here, so look through the SHOW TITLES page to hear a variety of topics,one or more are certain to peek your interest and perhaps find a show(s) that apply to your particular interest or question. 

Download programs and listen at your convenience to his uncanny ability to forecast what's happening in the world and thier economies.

Just listen to the shows!

Marc has a unique ability to explain in the simplest of terms what's really going on in our markets and what everything means in language even the novice can understand. Don't be in dark any longer about investing, those stock market terms, or what it all means. Learn about money and you will be well on your way to improving your education about the world of money around you.

His shows are said to be addictive and once you hear one, you won't be able to stop listening. Although incredibly entertaining, riveting and even humorous, the real advantage to his analysis and commentary is that it MAKES SENSE!

Listen to a show and see what we mean. Economics and your money finally have a friend that can help you understand what's really going on around us.

 A limited amount of shows are now available and this website is now at no cost by simply signing up!

Sign up for this no cost website now. By signing up you can download all the shows you want, have access to all our material and keep up with the markets and the economic world around you.Like many others, you will hear why “Money Matters” by Marc Cuniberti is the fastest growing economic show on radio.

   

Services

There are many financial products in the market, and choosing the ones that best meet an individual client’s needs can be complicated.  Informed decisions about the products in any portfolio are best made after an assessment of individual needs.  Speak with Marc directly. It is that easy. 

Marc Cuniberti (530)559-1214

 

Market Analyst and Commentator

Small Business Consultant and Mentoring

Economic Advanced Studies and Honors Graduate SDSU in Economics

Radio Talk Show Host

Financial Columnist 

California Insurance Agent and Medicare Approved Agent 

 

Click the Link below for more information:

Link to services here: https://www.vantageauburn.com/marc-s-services

Insurance can protect you and your family from undue hardship. Some life insurance policies also provide tax-advantaged savings that you can draw on to achieve goals like buying a house or retiring comfortably. I have access to a variety of insurance products that can help meet your security planning needs. No matter your personal situation—if you’re single or in a family; a professional or a seasonal employee; an executive or small business owner—we will work together to design a customized plan.

  • Life
  • Medicare
  • Long-term care
  • Fire Insurance
  • Auto
  • Business
  • Long Term Care
  • Liabilty
  • Event Liability
  • Annuities for income and growth

A Word about Life insurance:

In the event of death, life insurance may offer surviving family members financial security. As a tax-free lump sum payment, it can pay for final expenses and debts, as well as provide income for the deceased’s dependents.

 

The advantages of life insurance include:

An instant estate for your loved ones at a time when funds are most needed

  • Death benefits that are almost always non-taxable for named beneficiaries
  • Avoid probate costs if you name a beneficiary other than your estate
  • Potentially offer your loved ones creditor protection through some life insurance plans
  • Build tax-advantaged capital for retirement purposes or provide liquid savings through some permanent life insurance plans

Long-term Care, Disability and Critical Illness insurance, Lifetime income strategies and Medicare:

Help protect one of your most valuable assets – your income – from unexpected events through long-term care, disability and critical illness insurance.

Income is important for both current financial obligations (e.g. grocery bills and mortgage payments) and for future financial security (e.g. planning for your children’s education or for retirement). Just think what might happen if you suddenly lost your income stream through a long-term illness or disability.

Long-term care and disability insurance products help protect your ability to earn an income, which can be affected if you are afflicted by a disability or other condition.

Questions about Medicare? 

I can help navigage the programs.

I can also help you choose the long-term care and disability insurance products that provide advantages like:

  • May assist in transfer of assets. 
  • Help loved ones 
  • Assist with paying fixed expenses for your business if you become disabled
  • Support the buy-out of a disabled partner’s share of a business.

Critical illness insurance and Medicare Policies

Suffering a critical illness is distressing for both you and your family. Help ease the burden through insurance that will reduce financial stresses and can complement disability and life insurance protection needs. By helping pay for the additional expenses often associated with a critical illness or condition, insurance offers you, your family, and if applicable, your business, added financial security—so you can focus on recovery.

The advantages of critical illness insurance can include:

  • Coverage for up to 22 critical illnesses or conditions
  • An initial lump-sum benefit you can use however you wish—from making mortgage payments to seeking medical treatment outside Canada
  • Home-care costs during illness and recovery periods
  • Even if you’re not disabled from working, you may receive payment
  • The ability to provide a return of premium benefit (optional)
  • Individuals who cannot obtain disability insurance in some cases still qualify for critical illness coverage (e.g. a non-income earning spouse)
  • Medicare Policies and information. Let me walk you through the best options for your situation

Contact me today to determine whether critical illness insurance fits into your financial security plan.

 

There are also new “hybrid” plans available that combine the benefits of life insurance or annuities with long term care coverage and at a cost that may be more affordable than you think. Contact me today so we can assess your needs and develop the best strategies for your specific situation to give you the peace of mind you require and protect your family and loved ones.

 

Mark (Marc) Cuniberti- California Department of Insurance License # OL34249

 

Take a minute to contact Marc directly to schedule a no obligation phone call or meeting:

 

Email: mcuniberti@vantageauburn.com

(530)559-1214

Link for services here: https://www.vantageauburn.com/marc-s-services

 

 

This website expresses the opinions of Marc Cuniberti. Past performance does not guarantee results.

Insurance Solutions offered by Marc Cuniberti and not affliated with Vantage Financial Group.